Overcoming The Challenges Of Content Creation For Informational Websites

Content matters! Unfortunately, when it comes to informational websites, content quality is often poor. There is no magic answer to fix that. However, there are practical techniques you can use to improve the copy on your websites and ensure your users find the content they are looking for.Web apps and e-commerce sites may get all the love these days, but the majority of the web is still informational, and most websites are still content-led. Whether it’s a marketing website trying to convince you to buy a product or an informational site seeking to educate and answer your questions, the web is still dominated by words. But unfortunately, these sites face two substantial challenges: According to the Nielsen Norman Group, users only read 20 to 28% of a webpage. Most people who write content for the web lack the necessary skills, which leads to poor-quality content. In an ideal world, professionals would write our website copy, but that rarely happens, especially in larger organizations. Instead, we have an eclectic mix of people from all parts of the organization posting content online, which is why content quality is often poor. Of course, complaining about this fact fixes nothing. So, what can we